| Book by Category | |  | Web Marketing | Home » » » Always Be Testing: The Complete Guide to Google Website Optimizer | | | | | | | Description: | | Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: - Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a customer-centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
- Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. | | | Features: | |
• ISBN13: 9780470290637
• Condition: USED - LIKE NEW
• Notes:
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| | | Product Details: | | | Author:
| Bryan Eisenberg | | Paperback:
| 336 pages | | Publisher:
| Sybex | | Publication Date:
| August 11, 2008 | | Language:
| English | | ISBN:
| 0470290633 | | Package Length:
| 9.2 inches | | Package Width:
| 7.6 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 0.45 pounds | | Average Customer Rating:
|  based on 12 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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1 of 1 found the following review helpful:
 Great when you want to start testingSep 13, 2009
If a book has Eisenberg as author you know it is a good buy! This book is great for everyone who wants to get started with Google Optimizer. After going through it I was able to set up a test plan for my website and we are ready to go! Good insights and valuable tips written by the top of the class in online marketing! Another book I recommend to read with this one is: Webanalytics an hour a day by Avinash Kaushik.
1 of 9 found the following review helpful:
 don't buy this bookJul 26, 2009
i have never seen a book where a typical chapter is only 3 pages long. of which, an entire page is used to list a useless checklist. In the end, it is nothing but a hodge, podge collection of articles instead of having a real structure.
the book is a real dissapointment. You would expect authors to talk from their extensive 10 years of experience. instead, most of the book is devoted to generic or useless information.
looking at the impressive list of people flogging this book kind of makes you wonder what really happened.
2 of 2 found the following review helpful:
 Good intro to A/B testing using Google Website OptimiserJun 12, 2009
I liked this book bout would very much have liked to see a lot more How To which is skimmed over.
But for all that it didn't address my particular needs I still think it's very good.
3 of 3 found the following review helpful:
Google Optimizer and BeyondMay 27, 2009
I own and read the books previously written by the Eisenberg brothers. They are are a must read, if you are serious about your web site as a business and to learn how to better understand the needs of your customers to be able to better fulfill those needs and as a consequence make them happy, get more customers and at the bottom line more business and more profit for yourself. A win-win deal.
This book fits nicely into the whole process of accomplishing this goal. It shows you how to use a technical tool, such as Google Optimizer to help you understand how people are using your site and to test improvements to it over time to make it easier to use, more compelling and most importantly, better converting.
The book is not limited to the bare technical features of the free Google tool and how to implement them. It also helps you with everything else around it, which is not that technical at all. It provides you a short version of the Eisenbergs proven "persuasion concept", which you can further explore in their previously published books, like the NY Times best seller "Call to Action: Secret Formulas to Improve Online Results" or the sequel "Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing".
3 of 3 found the following review helpful:
Practical and easy to readFeb 12, 2009
Everyone in online marketing knows that it is growing ever-more scientific. In marketing, of course, scienticity is a strength, since it means that marketers are able to gain a more thorough understanding of consumer behavior, and are therefore better equipped to hit their targets. "Always Be Testing" is a highly informative guide that enables novices and experts alike to benefit from Google's useful Website Optimizer. Online marketing guides this good never become irrelevant - that is, so long as Google remains relevant.
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