| Book by Category | |  | Web Marketing | Home » » » Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories) | | | | | | | Description: | | Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?
This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.
Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.
• Provides detailed how-to guidance for implementing
a successful branding strategy
• Showcases a number of successful branding implementations
• Packed with 500 full-color examples and illustrations
• Part of the popular Design Directories series, which is featured on www.design-directories.com | | | Features: | |
• ISBN13: 9780823058624
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Helen Vaid | | Paperback:
| 192 pages | | Publisher:
| Watson-Guptill | | Publication Date:
| March 01, 2003 | | Language:
| English | | ISBN:
| 082305862X | | Package Length:
| 8.98 inches | | Package Width:
| 8.11 inches | | Package Height:
| 0.24 inches | | Package Weight:
| 1.59 pounds | | Average Customer Rating:
|  based on 1 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
2 of 5 found the following review helpful:
What is the value of an interesting snapshot compendium?Mar 30, 2006
The factors influencing branding are changing so dynamically most of the historical references are going out of date quickly. My opinion is that many of the brands you see leading in this book will likely be replaced by companies that are really paying attention to the possibilities of the future, rather than just reading about the past.
| | |
|
