| Book by Category | |  | Web Marketing | Home » » » DigiMarketing: The Essential Guide to New Media and Digital Marketing | | | | | | | Description: | | "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific
The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School
Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. --Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com
DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.--Dipak C. Jain, Dean, Kellogg School of Management
The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. --John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search
Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. --Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group | | | Features: | |
• ISBN13: 9780470822319
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Kent Wertime | | Hardcover:
| 350 pages | | Publisher:
| Wiley | | Publication Date:
| February 15, 2008 | | Language:
| English | | ISBN:
| 0470822317 | | Package Length:
| 9.1 inches | | Package Width:
| 6.2 inches | | Package Height:
| 1.8 inches | | Package Weight:
| 1.45 pounds | | Average Customer Rating:
|  based on 9 reviews |
| | | | Customer Reviews: | |
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1 of 1 found the following review helpful:
Great Book!Oct 06, 2009
Very informative. I recomend this to anyone interested in the future of marketing.
Also check out Marketing With Meaning by Bob Gilbreath. Search MWM4ME for a free chapter!
1 of 1 found the following review helpful:
Digimarketing - You need this book new GradsFeb 25, 2009
As a recent college grad, I thank God that this book was recommended to me. You can really separate yourself from the crowd and change your career path. This book is a guide that gives you real examples and will show you how to make a digital plan that works.
Again, I think that this is a detailed guide that will give you ideas that will work.
I recommend this to anyone looking to stand out in marketing. Honestly, superb.
Can I also recommend http://getshifted.tv/ for great free digital tips for the modern marketer.
2 of 2 found the following review helpful:
I haven't read a book that teaches marketing that easy in my whole life!Jan 20, 2009
This book is amazing. It is very informative and well written. The best about it is the way it explains the whole marketing landscape and future trends. As somebody said "We are all digimarketers now, or we should be". It is simple THE guide for New Media and Digital Marketing; it is what its title says. I have read a few book about marketing, but this one outperforms all of them by a long shot.
The only "wrong" (or perhaps good) thing I see is that it doesn't appeals to emotions as "Word of Mouth Marketing" or others. It is more like a text book, but very well summarized. So you'll enjoy it more if you have at least very good marketing fundamentals, but if you don't, you will still enjoy it.
I recommend this book to anyone searching information about Digital Marketing and New Media. It is simply a MUST-HAVE. You will never regret it. BUY IT now!
2 of 2 found the following review helpful:
Holistic Marketing Landscape OverviewJun 10, 2008
Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives.
1 of 1 found the following review helpful:
DigiMarketingJun 07, 2008
Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book.
Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject.
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