Executive's Guide to E-Business: From Tactics to Strategy

Is E-Business Helping You—Or Your Competitors?

E-business is transforming the commercial landscape and completely redefining traditional business assumptions. In an e-nabled world:

• Customers demand personalized, intimate relationships resulting in new levels of transaction simplicity and service value. Companies use the Internet to expand into new markets and grow.
• Products and services are designed for e-sales and customer segmentation. Companies package their most strategic asset—institutional knowledge—and bundle information with products and services to create new value for customers.
• Business processes seamlessly integrate with customers and business partners as companies build value networks, focus on their core competencies, and outsource non-core business components.
• Organizational structures are aligned to clarify internal governance for e-business. Process-oriented measures maximize the worth of information velocity in the value network.
• Systems and technologies utilize the Internet for most interactions between customers and business partners. Rapidly developing and maturing e-business applications make the Internet the place to do business.
• People and culture are transformed as work forces embrace the value of partnering and external relationships and employee knowledge equates to service value.

In Executive’s Guide to E-Business: From Tactics to Strategy, PricewaterhouseCoopers professionals present a new model that all executives and managers involved in an e-business undertaking can use to prepare for the challenges of disruptive change, to foster communication and understanding throughout their organizations, and to achieve sustained competitive advantage. In doing so, they reveal the B2B e-business tactics and strategies used by successful companies worldwide to significantly boost performance and substantially improve market share.

With information applicable to a wide range of industries, Executive’s Guide to E-Business will help any company take its rightful place in the e-nabled world and reap the tremendous benefits of the e-business revolution.

Average Customer Review:
Write an online review and share your thoughts with other customers.

I like to suggest a more objective book on ebusiness with better tactics and strategies: "e-Business Roadmap for Success" by, Dr. Ravi Kalakota

35 of 37 found the following review helpful:

Deep E-Commerce MasterGuideNov 25, 2000
Aimed at senior executives, `E-Business' offers a mature look at
the competitive e-landscape, business models and e-commerce approaches
based upon 100s of PWC engagements.

The well structured &
illustrated, unreferenced chapters span: a new business model (neither
hierarchical nor discrete steps); channel enhancement (value
propositions for seller and buyers); channel enhancement impacts
(organizations, people, processes and technology); value chain
integration (supply and customer networks); value chain integration
impacts (organizations, people, processes and technology); industry
transformation (physcho or knowco, infrastructure, partnering,
issues); industry transformation impacts (organizations, people,
processes and technology); convergence (speed, strategies);
convergence impacts (organizations, people); managing risk; navigating
change; analytical framework; and a detailed view of e-nabled value
chain.

Strengths include: the great structure, illustrations, tables
and sidebars; the intelligent, thoughtful, deep writing style; the
depth and breath of useful content (for executives to operational
staff); and the frequent useful charts linking business objectives, to
success factors to enablers.

Weakness include: the lack of
references (we must take the authors' words for credibility of
content!); the lack of case study or success story anecdotes to liven
up the sometimes dryness of subject; slightly prescriptive tone; and a
lack of "interactivity" exercises for the reader.

Other
alternatives/companion texts in this area include: May's technical
focus `The Business of E-Commerce' (ISBN 052177698); Hoque's
opinionated `E-Enterprise' (ISBN: 052177487X); Cohan's draft review
of `e-Profit' (ISBN 0814405444); Siegel's glossy brainstorms in
`Futurize Your Enterprize'(0471357634); and Bloor's marketplace
spin in `electronic B@zaar' (ISBN185788258X).

Overall,
definitely one of the better books in this area, just needing more
science/alternative sources, and case studies to support your
e-business change projects/ enterprises.


1 of 11 found the following review helpful:

in numbers... 10/10Oct 17, 2000
It's a helpful book with clear insights in the ecommerce revolution. It helps to clarify misunderstood concepts and gives a clever perspective of the e-journey in which every business must go through.

17 of 19 found the following review helpful:

Great RoadmapOct 06, 2000
I am a manager in an e-commerce development firm and bought this book to enhance my ability to deliver better advice to my clients. This book is one of the most helpful that I have purchased. Because it is written by a consulting firm, it addresses all aspects of e-business in a logical, progressive fashion, uses good business school style illustrations and graphs to lay out the landscape and deals with opportunities, risks and rewards in an easy to understand, streetwise fashion

14 of 26 found the following review helpful:

Clear and concise overview of a hot areaMay 25, 2000
E-business is a buzzword nowadays. There are many books promoting this new business model, but few are so knowledgeable and clear as this one. It addresses the key issues and the industry transformations with an approach which is at the same time down-to-earth and visionary.