| Book by Category | |  | E-Commerce | Home » » » Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing | | | | | | | Description: | | Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: - The 10 most effective Guerrilla strategies
- Case studies of the five greatest online Guerrilla Marketing campaigns
- How to create a high-impact website on a budget
- Low-cost tactics for maximizing traffic
- The 12 biggest internet marketing mistakes and how to avoid them
- Creative tactics and cutting-edge tools that inspire customers to take action
- Essential information on cutting-edge technology
| | | Features: | |
• ISBN13: 9781599181943
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Jay Conrad Levinson | | Paperback:
| 304 pages | | Publisher:
| Entrepreneur Press | | Publication Date:
| July 02, 2008 | | Language:
| English | | ISBN:
| 1599181940 | | Package Length:
| 8.9 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 13 reviews |
| | | | Customer Reviews: | |
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1 of 1 found the following review helpful:
 great advice, very straightforwardOct 20, 2009
Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough set out to continue with Levinson's best-selling guerrilla marketing series and apply these principles to the internet. They begin by briefly explaining the basic principles for those who have not read any of the guerrilla marketing books before, and then quickly delve into its numerous applications for marketers trying to get the most out of their limited resources through the internet.
After the brief introduction, the authors move quickly into the content of the book and cover many different topics in the chapters as listed:
Chapter 1: The internet: the most powerful Guerrilla marketing tool ever created
Chapter 2: The 12 biggest internet marketing mistakes - and how to avoid them
Chapter 3: Guerrilla websites: high impact at a low cost
Chapter 4: Direct response marketing: turning visitors into customers
Chapter 5: Guerrilla communications: email, podcasts, and feeds
Chapter 6: Guerrilla traffic: driving visitors to your website
Chapter 7: Guerrilla automation: online systems for effortless follow-up
Chapter 8: Guerrilla multimedia: using audio and video for maximum impact
Chapter 9: Guerrilla internet weapons
Chapter 10: The Web 2.0 Guerrilla
Chapter 11: Guerrilla internet marketing in action: four innovative campaigns
Chapter 12: Guerrilla momentum and people power
The organization of this book is very intuitive in the way that it takes the reader from the very beginning of the internet process through tips to succeed after you up and running as a website. He starts out explaining how you should do the basics such as choosing your site design and type, choosing a domain name and hosting company, as well as navigation guidelines and design tips. He goes on to describe the easiest ways to sell online (through direct response communication) and how to tailor your site to meet the needs of the customers in this area. Another section of the book deals with technology that could be added to your site as well as emails to set your website apart from the rest of the internet. These things range from audio and video, to podcasts and RSS feeds. Another section that I felt was very important stressed the fact that you can't do everything yourself as an entrepreneur and sometimes you need help. He goes over the times when it is the most beneficial for a guerrilla to outsource the work or find a freelancer. Towards the end of the book he lists over 170 weapons that a guerrilla could use to help promote their website on the internet, and this list contains many good ideas that most people simply wouldn't think of on their own.
There is very little that he has taken from others as far as theory goes. Throughout this book Levinson looks to build off of his already successful guerrilla marketing framework. He takes the reader through a step by step process in each of the above topics and helps them understand not only WHAT to do to be a successful guerrilla marketer, but he helps them understand WHY they should be doing this. This reasoning is frequently backed up by statistics and studies about consumers' tendencies as users of the internet, which helps out with the validity of his theories and suggestions for the best course of action. He also uses examples frequently to explain how the concepts he introduces could actually be used in the real business.
Pro's
Easy to read and comprehend
Uses examples of the theories in practice
Gives sound advice that makes sense and backs it up with evidence
Con's
Can be repetitive at times
Basic, may need additional information to put some things into practice
Overall, I think this book was a very good read for both people interested in starting out with an internet venture, as well as those who are already established but are looking for ways to improve their website while keeping costs low. Levinson obviously has tons of experience with this style of marketing and he makes it simple and easy for people of any level of computer literacy to understand the concepts he is talking about as well as the application of these concepts. This book will save you time, stress, and money when it comes to marketing on the internet, and I recommend it to all you prospective marketers out there.
 Disappointed...but it could help if you're just getting started...Sep 23, 2009
I guess this book could help you if you're brand new and just exploring your options using the Internet to market your product or service.
I was disappointed.
I bought the book because of the names on the cover, and felt let down after reading it. General information at best...no depth on any subject.
2 of 2 found the following review helpful:
proven combination marketing strategies that will help you monetize your online business!May 02, 2009
A great book for internet marketing strategy using new technology to help drive conversions of new & repeat sales. Plenty of new techniques using social media, out of the box guerrilla marketing, and ways to use marketing combinations to not only effectively reach your audience, but more importantly how to keep them coming back for more. This book doesn't just sell dreams and get rich quick schemes like most of the internet marketing books out there do. I really enjoyed reading this book and it brought out some of my creative ideas that have been bottled up and helped me to figure out how to bring them out and what exactly to do with them once I come up with the ideas. I recommend reading this whether beginner, intermediate, or advanced marketer or internet user looking for ways to create a combination marketing strategy that will help you monetize your business.
0 of 1 found the following review helpful:
 Guerilla MarketingApr 02, 2009
A Great quick read. Great advice for any small business.Provides a great foundation for all entrepreneurs. It is very important to identify your customers needs. Opens your eyes to all the opportunity on the internet. I am a strong proponent for the Guerilla Marketing Series.
0 of 1 found the following review helpful:
Must Have - ExcellentJan 18, 2009
This a great little book. A must have for anyone interested in selling. I highly recommend.
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