| Book by Category | |  | E-Commerce | Home » » » Internet Marketing for Dummies | | | | | | | Description: | | This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world. | | | Product Details: | | | Author:
| Frank Catalano | | Paperback:
| 360 pages | | Publisher:
| For Dummies | | Publication Date:
| 2000-11 | | Language:
| English | | ISBN:
| 0764507788 | | Package Length:
| 9.06 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.87 inches | | Package Weight:
| 1.19 pounds | | Average Customer Rating:
|  based on 9 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 Internet Marketing for DummiesNov 15, 2009
Interesting and infromative
Easy to read
Good reference book
Would recommend purchase
 For Real BeginnersJun 23, 2009
This book is great if you have no computer background and no idea anout marketing at all. It was not very helpful to me since I have some expereice in both areas.
Internet Marketing for Dummies is a Great Start!May 21, 2009
SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie...
Even though some of the material is somewhat dated; but the book does give the beginner a very
good overall aerial view of Internet Marketing. Once the reader absorbs the information here in
Internet Marketing for Dummies; if the reader wants to get beyond the very basics and theory; I have discovered the site: www.SecretNewbieTactics.com which will compress your Internet Marketing education taking you from
the high level overview to the practical, tried and true battle tested strategies that work for
being successful in the Internet Marketing arena. From getting your first website online, to building your first
list, to avoiding the common mistakes Newbie Internet Marketers make... All step by step...
Great Seller!!!Apr 06, 2009
This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!
8 of 8 found the following review helpful:
Strategy still solid, examples datedMar 02, 2007
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
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