| Book by Category | |  | Web Marketing | Home » » » Killer Web Content: Make the Sale, Deliver the Service, Build the Brand | | | | | | | Description: | | "Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters. Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content. | | | Features: | |
• ISBN13: 9780713677041
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Gerry McGovern | | Paperback:
| 224 pages | | Publisher:
| A&C Black | | Publication Date:
| September 01, 2007 | | Language:
| English | | ISBN:
| 071367704X | | Package Length:
| 9.21 inches | | Package Width:
| 6.69 inches | | Package Height:
| 0.55 inches | | Package Weight:
| 1.06 pounds | | Average Customer Rating:
|  based on 33 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Killer WEB ContentOct 23, 2009
Its a simple compact informative read that does not blow your mind in a eureka style way but which focuses your thinking and teaches you when and how to grow content. It is one of those books that you will read more than once. In fact it is the type of book to keep on hand and read through when ever your website starts to get a little fuzzy.
1 of 1 found the following review helpful:
 A good reminder, but not concrete enough for beginners.Jul 06, 2009
As a 12 year veteran on online marketing I found this book full of "Well Duh!" statements and information. Don't get me wrong. I found it also contained quite a few useful reminders. I feel the book lacked enough concrete techniques or suggestions to be very helpful to anyone who was not already an experienced salesman or marketer with decent written communication skills. However, it is a nice refresher (and probably a better choice) for anyone who might be starting a new project or who just feels a bit out of practice.
1 of 1 found the following review helpful:
long windedMay 28, 2009
book has a few key points, which could be summarized in few pages; no need for this long-winded tome. would benefit from more real-life examples of proper implementations.
1 of 1 found the following review helpful:
 Solid InformationMay 28, 2009
Killer Web Content is the most comprehensive book I've read on the subject. The author does an excellent job of giving the basics for an effective website.
He has the best explanation I've come across of SEO and how best to apply it, and his emphasis on discovering "how people search" is terrific.
This book is clear, concise, and easy to read for the most part. I was, however, a bit disappointed to discover numerous typos, which are always to be avoided, but especially in a book on copy and content.
1 of 1 found the following review helpful:
Not a book for the technical minded.Apr 20, 2009
I did like the author's writing style to some degree here, but I was very surprised to see a book on usability testing where no actual usability testing was performed as part of research for the book. I am a technical person and marketing books usually bore me. As did this one.
This book had no examples, and I didn't get the impression that the author had really done any actual usability testing at all. It seems he just took notes over a period of a time and then published them. Where is the hard work? Where are the examples? Tables of data? Proof of concept? How do I know what you are saying is good advice?
This book didn't "clue me in" to what is available to the world today. For example, no references to utilities that are available such as "heat maps" and "graffiti analysis", which today I can't do without.
I have 2-3 key recommendations for you for usability testing:
1. Make sure to check out crazyegg.com and getclicky.com, these sites will help you solve almost every website issue you have for $20 a month combined.
2. Get the Ginny Reddish book "Letting Go of the Words." I left a sterling review for that book, as did over 100 other people. It is my #1 most referred web book. Any opinions expressed in the Reddish book are all backed up by over a hundred examples. Reddish explains that no one reads the web -- they BROWSE. Her book proves her own concept.
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