| Book by Category | |  | Web Marketing | Home » » » Marketing in the In-Between: A Post-Modern Turn on Madison Avenue | | | | | | | Description: | | Marketing in the early 21st century is dominated by two approaches, neither of which is visible to the naked eye: the use of data to define and shape human affairs into machine-readable form and the effort to create and sustain ongoing two-way relationships with customers. The former is one way human life is being subjugated to the regime of the machine; the latter is one way the individual may one day emerge from within the datascape. A post-modern perspective is used to reveal both the 'kaleidoroscope' of data and the 'raw immaterials' of relationships in two companion essays. | | | Product Details: | | | Author:
| Len Ellis | | Paperback:
| 137 pages | | Publisher:
| BookSurge Publishing | | Publication Date:
| December 12, 2006 | | Language:
| English | | ISBN:
| 1419646753 | | Package Length:
| 6.9 inches | | Package Width:
| 4.2 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.25 pounds | | Average Customer Rating:
|  based on 2 reviews |
| | | | Customer Reviews: | |
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2 of 2 found the following review helpful:
 Rebecca Nailed ItMar 18, 2007
Rebecca's review is spot-on. I could read this book several times and get something new out of it each time. Ellis succinctly captures the changes in consumer-marketer interaction and the new 21st century value exchange and does a great job of putting it in historical and philosophical context.
4 of 4 found the following review helpful:
 Big Thoughts on Marketing Mar 09, 2007
Most books on business (particularly those by self-proclaimed "gurus") seize on a single idea. With terrier-like tenacity they explain it, illustrate it, present case studies of it, then explain it yet again, until a readers feels she's entered some sort of textual version of "Groundhog's Day."
"Marketing in the In-Between," takes the opposite approach. It packs so many clusters of thought, ideas, revelations and connections on every page, the reader will need to repeatedly dip in to glean all the thoughts. It challenges readers to truly ponder and to question the basic precepts and practices upon which marketing is based.
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