| Book by Category | |  | E-Commerce | Home » » » Radically Transparent: Monitoring and Managing Reputations Online | | | | | | | Description: | | The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. | | | Features: | |
• ISBN13: 9780470190821
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Andy Beal | | Paperback:
| 378 pages | | Publisher:
| Sybex | | Publication Date:
| March 04, 2008 | | Language:
| English | | ISBN:
| 0470190825 | | Package Length:
| 9.13 inches | | Package Width:
| 7.4 inches | | Package Height:
| 1.1 inches | | Package Weight:
| 1.32 pounds | | Average Customer Rating:
|  based on 20 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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0 of 1 found the following review helpful:
 Good Web 2.0 reference, with caveatsNov 05, 2009
If you're looking for a comprehensive overview of the Web 2.0 world, to manage your business brand and/or your personal brand, Radically Transparent is a good introduction. However, if you are knowledgeable about these topics, you may find this book basic and repetitious.
The book's tone shifts from colloquial to corporate to academic, and it appears to be a collection of separate blog articles without a well-articulated structure or flow. It offers fresh, valuable case studies that would be suitable for discussion in MBA programs, though there are a number of grammatical and editorial errors, such as run-on sentences.
The book could benefit from a summary of key points and references at the end of each section, and would do well to update recommended URLs via the authors' blog and online newsletter.
Recommended with these caveats.
2 of 2 found the following review helpful:
Radically EssentialOct 13, 2009
This book is a must read if you want to take control of your e-reputation.
2 of 2 found the following review helpful:
Comprehensive look at online reputation managementOct 09, 2009
Andy Beal provided our company with excellent advice. He helped us determine what phrases we should optimize our Web site for and how to capture first page position for those phrases. His book is a comprehensive look at online reputation management, touching on all the areas that are important.
2 of 2 found the following review helpful:
The Expert on Reputation Management!Sep 27, 2009
Andy Beal is THE Expert on Reputation Management and Radically Transparent is a must read book! If you are involved in Social Networking or Social Media for Business this is a key component that you need to understand. How do you respond to attacks, especially people that are anonymous? Do you have plan for Reputation Management? Do you know how over reaching can make things worse? What does Transparency really mean?
Great value! Thanks Andy for writing this book!
Martin Brossman
[...]
1 of 1 found the following review helpful:
Well-researched, comprehensive and practicalSep 22, 2009
Radically Transparent is a must-read for practitioners in PR, marketing, corporate communications and executive communications. The principles apply to established corporate brands, newer companies and individuals. Marketing and tech-savvy business owners, professionals and consultants can immediately benefit from the practical approach to the subject. The sheer volume of information may overwhelm job seekers and individuals with less marketing and web experience. However, I still recommend this book for any individual serious about managing their career and reputation in the digital era.
I first heard about this book reading Andy Beal's excellent Marketing Pilgrim blog [...]. I saw a copy of the book while attending Search Engine Strategies 2009 and was surprised by its heft. It is 378 pages of small type with ample screen shots and diagrams. I bought a copy on Amazon. The first four chapters are designed to help you understand the new social media landscape and the increased importance of personal branding and online reputation. The case studies and rules of engagement effectively convey why authenticity and transparency are now a business requirement. These chapters are especially useful for executives or entrepreneurs that have outdated beliefs and fears around social media or have hesitated to invest in cultivating and managing an online brand for themselves or their organization.
Effectively managing an online reputation requires an understanding and application of broad range of skills, including public relations, search engine optimization, blogging, multimedia content, copywriting and social networking. More than half of the book is devoted to understanding what each skill is, why it is important today, and how to go about applying it. Blogging, which the authors see as vital to a reputation strategy, rightly receives expanded treatment. As a whole, these chapters are good introduction to the topics and provide explain the relevance of the skill to reputation management.
The book includes ample case studies (success and horror stories) from well-known brands, including Jet Blue, Dell, Pontiac, Apple, Kodak, eBay, GlaxoSmithKline [...]. Some of stories, like the Dell's Hell blogging episode from 2005, have become business school case studies. I find they are also getting a little tiresome in social media presentations. The authors do a good job adding detail and perspective to many of the case studies by quoting individuals directly involved with the crisis or episode.
The book's strongest feature is the 3 chapters on monitoring and repairing your online reputation. This is not surprising given Beal's background as an SEO expert, early proponent of online reputation and architect of Trackur software. Even experienced social media practitioners should find these chapters useful for navigating the now crowded field of monitoring tools.
The Seven Step Action Plan in the last chapter was the book's biggest disappointment. Three of the steps, "Write Your Goals," "Craft a Strategy and Write Objectives" and "Create an Implementation Plan" provided vague direction and little substance. Isn't it obvious that every plan needs goals, strategy and tactics? I can forgive the authors for this omission. My hunch is that this chapter was an afterthought and was hastily drafted. [...]
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