| Book by Category | |  | E-Commerce | Home » » » Retail Business Kit For Dummies | | | | | | | Description: | | Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! Discover how to: - Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Simplify operations with forms and templates on the CD
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. | | | Features: | |
• ISBN13: 9780470293300
• Condition: USED - VERY GOOD
• Notes:
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| | | Product Details: | | | Author:
| Rick Segel | | Paperback:
| 408 pages | | Publisher:
| For Dummies | | Publication Date:
| September 02, 2008 | | Language:
| English | | ISBN:
| 0470293306 | | Package Length:
| 9.2 inches | | Package Width:
| 7.3 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 1.35 pounds | | Average Customer Rating:
|  based on 14 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 Rick Segel knows Customer Service...Mar 19, 2009
We're in a tough market -- no surprise to anyone. Understanding your customers is crucial to staying afloat and Rick Segel gives some excellent advice on how to make sure customers stay satisfied. Customer Service is fundamental to business and he really gets that. This book gives some great advice on how to give extraordinary Customer Service.
 good purchase,Jan 19, 2009
lots of great info, arrived in good time. Im working on a business plan, and even this was just a few yrs old, it was in good condition, had the cd with it, and was a great price etc. thanks for listing, and fulfilling the order in a timely manner.
Great Advertising TipsNov 18, 2008
Advertising has always been of particular concern to me and I was delighted to find a wealth of information on this topic in Retail Business Kit For Dummies. For years, we had been dumping dollars into old advertising methods. After reading the chapter on advertising, I decided to revisit our advertising methods and I really think that this has been a good change.
1 of 1 found the following review helpful:
Very Helpful and Informative BookNov 12, 2008
I can not say enough great things about Retail Business Kit For Dummies. Whether you are just thinking about starting a retail business, or if you have been a store owner for years, you will find this book to be very useful. The author takes everything you need to know about retail and puts it into one simple, yet thorough resource.
3 of 3 found the following review helpful:
If you are looking for help in starting or continuing to run a business...this is the book for you...Nov 10, 2008
This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business.
Advertising is something that most business owners I know struggled with and I was really impressed with the advice that Rick gave on what to include in my advertising arsenal. It has helped me to focus on effective advertising that has attracted new customers.
I implemented one of Rick's ideas for a one day sale in my shoe store, and it caused me to run $10,000 in sales on that day, without killing my business the next week. I had over thirty people standing in line just waiting to get into my shoe store at 8:00am, it was amazing.
I highly recommend this book for anyone whether just starting a business, or if you've been at it for a long time...there is way more stuff in this book than you will probably ever use...it is a must add to your business book collection.
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