| Book by Category | |  | Web Marketing | Home » » » The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs | | | | | | | Description: | | Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. | | | Features: | |
• ISBN13: 9781601381255
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Bruce C. Brown | | Paperback:
| 384 pages | | Publisher:
| Atlantic Publishing Company | | Publication Date:
| April 20, 2008 | | Language:
| English | | ISBN:
| 1601381255 | | Package Length:
| 8.9 inches | | Package Width:
| 5.9 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 0.93 pounds | | Average Customer Rating:
|  based on 8 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 I Like It, But...Nov 22, 2009
I just received this book in the mail not too long ago, and although I haven't been able to put it down I find the organization a little confusing. I am very new to affiliate marketing. I mean, I know how to use HTML, blog, etc but I am no techie. I can follow directions without a problem, but what I find confusing about the book is that the author goes back and forth with information for individuals who want to become affiliates (and sell other people's products) and individuals who have products to sell (who are considering enlisting affiliates to sell for them) and for a newbie it gets confusing. I admit that even when I was trying to figure out if I should buy the book I couldn't really figure out who it was for. I would rather deal with one side or the other at a time in one book, but not both.
There are some things that are confusing to a newbie such as "affiliate tracking" that isn't clearly explained, but (I'm old school) I have noticed that it is typical of writers in this day and age to assume that the readers understand most everything the author is talking about. Even when I took web design classes at a local college the instructors assume ALL students are millenials (I'm a gen X) and will not explain in more detail unless asked.
Though I like the book and would recommend it, I have been on the hunt basically for an instruction manual (haven't found one yet and don't think I will in this day and age). But the author does give good info about getting into affiliate marketing on both sides. Though I recommend it, it won't be the last book I buy.
2 of 2 found the following review helpful:
 Case studies supplement the practical tips in a guide perfect for any business library catering to web-based businessesSep 14, 2009
Affiliate marketing is a profitable, web-based advertising method in which internet merchants pay independent third parties to promote their products or services. While Amazon.com developed it, it is available to any business, and The Complete Guide to Affiliate Marketing on the Web provides six steps to developing a successful web marketing campaign to increase web visitors and sales. Case studies supplement the practical tips in a guide perfect for any business library catering to web-based businesses.
3 of 3 found the following review helpful:
Superb Affiliate Marketing Book - Comprehensive, Top ChoiceAug 12, 2009
This is my favorite affiliate management book, because it covers a lot of tips and new content for those of us who are managing/leading affiliate driven businesses. What I like best about this book is how comprehensive and specific it is, and the new content that I haven't seen elsewhere in other affiliate marketing how-to resources.
This book gets my top marks for affiliate marketing how-to's, it has dozens of tactics that go beyond the basics and serves a a superb blueprint for affiliate marketing "how to" strategies.
Well done, and thanks very much -- this was a very useful (and now dog-eared!) book. I'll actually use it during implementation, launch and followup of my sites' affiliate networks.
Thanks,
Ken Calhoun
TradingAffiliates dot com
DaytradingUniversity
2 of 2 found the following review helpful:
Nitty-gritty adviceAug 10, 2009
This book begins with a quote from the Godfather: "In war there is no substitute for victory." While that seems like an unusual opening to a marketing text, this book is very hard-hitting and aggressive, insisting that if you want to make this style of marketing work, you have to go for it - but that profiting from such marketing is attainable.
Beginning with basics and soon delving into technical nitty-gritties such as meta-tags, web site optimization and other technical nuances, necessary for such aggressive marketing campaigns as this book is touting.
Finishing out this guide with "Affiliate Mistakes" and case studies makes this book a great resource for anyone wanting to make a living from their laptop, or even those who already have a successful business and simply need a better marketing resource in a "Web 2.0" world.
1 of 1 found the following review helpful:
A good intro to affiliate marketingJul 29, 2009
Bruce Brown's "The Complete Guide to Affiliate Marketing on the Web" is a crash course for those who want to learn how to successfully host an affiliate program on their Web sites or join an affiliate network. This book provides an in-depth look at all of the basics of affiliate marketing, including managing, promoting, and growing programs; helping affiliates who are technically challenged, managing cookies, developing multi-tier marketing, and writing a marketing plan. It's clear the author has a firm grasp of where affiliate marketing is today and where it's likely to be headed over the next few years.
I was worried that this subject would be too technical and, therefore, hard to learn. Fortunately, the author provides simple, step-by-step, easy-to-follow instructions for novices who are learning how to become affiliates. He also describes how to maximize search engine optimization, how to become a power affiliate, affiliate mistakes, and effective ways that to deal with click fraud and scumware (commission stealing applications).
The book is chock full of useful resources regarding website development techniques that will enhance affiliate marketing programs, the best software to use (and it's often free), and ways to select the most reputable affiliate programs. Also, the last part of the book features case studies and interviews with several experts in the field--I learned a lot from reading what they had to say. Though the book is big (nearly 400 pages), I found reading "The Complete Guide to Affiliate Marketing on the Web" to be profitable and worthwhile, and I would highly encourage anyone who is interested in a good introduction to the subject to read this book.
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