| Book by Category | |  | E-Commerce | Home » » » The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply | | | | | | | Description: | | Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do s and don ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. | | | Features: | |
• ISBN13: 9781601382320
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Vickie Taylor | | Paperback:
| 288 pages | | Publisher:
| Atlantic Publishing Company (FL) | | Publication Date:
| July 03, 2008 | | Language:
| English | | ISBN:
| 1601382324 | | Package Length:
| 8.8 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 0.55 pounds | | Average Customer Rating:
|  based on 9 reviews |
| | | | Customer Reviews: | |
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2 of 2 found the following review helpful:
 Don't buy! This book is really poor!Dec 11, 2009
This book is really useless. It has not been written by a real copywriter and its content is very superficial. Here are some suggestions from the author:
- Use a telephone number on your website so that customers can call you back
- People don't like websites with lots of text
- Some facts about men as a demographic; they make quick judgements, they like sex, they like sports and technology
And she continues her useless generalizations about gays, hispanics and other groups. Then, there are some real grammar errors in this book and in no way it gives you any advise on copywriting, other then some general talk that any serious copywriter cannot relate to or learn anything from.
It's a shame that I had to pay any money for this crap. I wouldn't have taken it, even if it had been offered for free!
To summarize the poor quality of this book: on page 285 there is a picture of the author which is upside down! I mean , does she know anything about quality control or proofreading????????
To finalize it; this book is full of so called "expert advise" of some so called "copywriters" that give their advise. I guess they put it in just to fill the pages, because it has no value at all.
What do I care about a copywriter telling me how his first job was and if he was excited? Come on! Tell me something about copywriting!! I bought this book to get some advise on how to write content for my website but now I have to shop for another book, since this book (if it can be called a book) lacked in ALL departments.
Please spend your cash on other books. Don't buy this!
1 of 1 found the following review helpful:
 Not about copywriting, not by a copywriter, but not horribleAug 26, 2009
This is not a horrible book, if you look at it as an introductory marketing book.
It's not about copywriting. The writer doesn't even know what copywriting is (it's sales copy, not blogging or editorial). That's not an opinion. THAT IS WHAT COPYWRITING IS.
This author is a graphic designer who has written some content.
If you're looking for a basic marketing book, it's passable.
If you're looking for a book on COPYWRITING, you should look for something by Bob Bly, Hershel Gordon Lewis or another copywriter.
This is a common mistake, but it is very frustrating to buy a book and find out it's not even about what the title says.
 The Completer Guide to Writing Web-Based Advertising Copy to Get the SaleMay 11, 2009
This book is exceptional; Taylor gives the reader insight on how to compete in the world of copywriting. The author gives the reader lots of information about the copywriting industry with page turning chapters. Taylor goes on to explain what one needs from the clients and how to ensure they get what they want in there advertising needs. The author does a good job of walking you through the creative process of writing copy along with pointers on email campaigns. In this book you will find an abundance of testimonials form experienced freelance copywriters that give insight into the business. When looking through there are plenty of website of companies that will benefit all copywriters. This book is good for anyone who is just starting out in the copywriting business. This book may also be beneficial for anyone who wants a refresher course in the business as well. Following all the information about the business the Author gives insight on how to pursue copywriting jobs via the web. I would highly recommend this book to anyone who is trying to break in the freelance copywriting business
0 of 1 found the following review helpful:
 A starter guide for newbiesFeb 11, 2009
The content in this book is clear and reasonable, but it is focused on consumer marketing for a small business, with no discussion of the different issues of business-to-business or large corporate marketing. The case studies are interesting and provide a dose of reality for readers who dream of becoming a freelance writer. However, the lack of real-world examples and the very poor index keeps this book from being useful as an ongoing reference. If you are just starting as a writer, read this book once then look for others that will provide more in-depth discussion of the topics. Another caution for freelance writers: the author cites low-pay, competitive web sites as resources, which experienced freelancers avoid. Look at other freelance writing books for better ideas.
1 of 1 found the following review helpful:
Copywriting gemDec 11, 2008
Vickie Taylor emphasizes repeatedly in her book "The Complete Guide to Writing Web-based Advertising Copy to get the Sale: Everything you Need to Know Explained Simply," that the keys to writing effective web-based advertising copy are brevity and clarity.
She provides the role model for her recommended approach in this "How to Guide" geared towards freelance copywriters and business owners. Taylor writes in a straightforward and conversational style that is both concise and informative.
Her purpose is to provide suggestions and advice on basic design guidelines for improving copy appearance and developing quality web content so one can increase sales, and she does so in a clear, efficient manner.
Taylor shares tricks of the copywriting trade from successful professionals in the business, which provide not only real-world examples, but practical advice and tips from experts who have been through the growing pains and know what works and what doesn't.
However, Taylor doesn't sugarcoat the copywriting business and is up front with her readers concerning its challenges. "The creative world of advertising is tough stuff," Taylor writes, which she follows later with, "writing copy is not as easy as it may seem."
You can tell from the myriad quotes she incorporates into her work from other literary minds that Taylor has a writer's sensibility: her wide-ranging references to authors include Stephen King, Ray Bradbury, Truman Capote, Sun Tzu, George Bernard Shaw, Samuel Johnson and others.
She dispenses good advice throughout, emphasizing a diverse background and diverse experiences to help inform copywriting and reminding copywriting novices that being effective ("words drive the sale") is more important than being creative.
Taylor includes helpful sections such as a "Day in the Life," a contrived, but pragmatic scenario where you imagine a day in the life of a typical consumer in your target market so you can learn how they operate and how to best reach them.
Also useful is a sample creative brief she develops for a fictional company called "Guac-n-Rock" guacamole which presents a relevant example to business owners seeking to reach their target audience.
Although her focus is writing advertising copy for Internet media, she explains how to write for different types of media and various types of ad web copy such as e-mail marketing.
Taylor even includes a section on blogging and new media that describes how incorporating blogs into a business allows you to have an interactive site that connects with consumers on a more personal level.
While the book does contain some extraneous material (the section on "Creative Aerobics" can probably be jettisoned) her overall message is consistent and novice copywriters or small business owners should find it valuable.
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