| Book by Category | |  | Web Design | Home » » » The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace | | | | | | | Description: | | In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites
* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing
* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior | | | Features: | |
• ISBN13: 9780750678490
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
•
| | | Product Details: | | | Author:
| Nitish Singh | | Paperback:
| 176 pages | | Publisher:
| Butterworth-Heinemann | | Publication Date:
| April 20, 2005 | | Language:
| English | | ISBN:
| 0750678496 | | Package Length:
| 8.3 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.4 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 4 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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0 of 2 found the following review helpful:
The finer points of web site globalization Jan 30, 2007
This work gets under the skin of the web site globalization industry. Highly recommended for students of international marketing, and extremely rich in references. Nitish Singh and Arun Pereira get down to the nitty-gritty of numbers, colors and other cultural aspects of web site globalization. They present an enormous wealth of well researched material, sprinkled with pearls of wisdom, in a very readable book.
1 of 3 found the following review helpful:
 EXCELLENT!Jun 18, 2006
An enlightening book! To take advantage of a world that is "flat", businesses must comprehend the powerful role culture plays in shaping tastes and preferences. To start, check out www.theculturallycustomizedwebsite.com and do the Cultural IQ test!
I found the following to be an eye-opener. When asked to visualize the following: "A lady dressed in white at a place of worship", a majority of westerners visualized a bride at the altar, whereas a majority of easterners visualized a widow in prayer!! White, it seems is worn by widows in many parts of asia, not by brides. Be careful of the choice of color and images on your web site!
1 of 3 found the following review helpful:
A Must HaveJun 15, 2006
The Culturally Customized Web Site is a must have for all web designers. Whether you are a first-timer, or an old pro, The Culturally Customized Web Site will have what you need. All too often, we forget that our sites are not being viewed only by Americans, and The Culturally Customized Web Site reminds us of this. It gives us the cultural know-how needed to create an effective localized site. Praise to Singh and Pereira for showing us the way!
5 of 24 found the following review helpful:
 let me see . . .Apr 26, 2006
I give these guys a 2 stars rating for being interested in some highly overseen theme.
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As a way to explore a little bit the authors' presentation of this topic in 176 pages, which amazon "suggested" to me, I simply went to their web site (theculturallycustomizedwebsite.com) and clicked on "test your cultural IQ".
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what did I get? a blank page "suggesting" to me download the flash plugin in order to watch some flash crud!!!
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I wonder whose IQ (cultural, technical, ...) needs testing and I will stop now.
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