| Book by Category | |  | E-Commerce | Home » » » The New Influencers: A Marketer's Guide to the New Social Media | | | | | | | Description: | | The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog | | | Product Details: | | | Author:
| Paul Gillin | | Hardcover:
| 258 pages | | Publisher:
| Linden Publishing | | Publication Date:
| April 15, 2007 | | Language:
| English | | ISBN:
| 1884956653 | | Package Length:
| 9.4 inches | | Package Width:
| 6.0 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 0.75 pounds | | Average Customer Rating:
|  based on 50 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 A Guide for Businesses to Join the BlogosphereMar 13, 2010
I have seen good reviews and bad reviews of this book. Most of the bad reviews seem to be from people who know a lot about blogging, or who perhaps wanted more insight into other forms of social media. Gillin does focus primarily on blogging, but it's not a simple "how-to" book. It provides a comprehensive look at the blogosphere, how it got started and how it has evolved. It also uses case studies to show how blogging is working in real life situations for real companies. As a marketing consultant, I think this book is a great read! It is well written, well referenced, and provides a wealth of data that can be used to help businesses make the most of their attempts to join the blogosphere. Chapter 2 lists the 5 commandants of blogging...which to a current blogger may seem apparent, but to a newcomer this list is invaluable. It sets the standards for entering the blogosphere:
-Thou shalt link
-Thou shalt not diss
-Thou shalt be transparent
-Thou shalt comment
-Thou shalt not blather
The details for each commandant set proper expectations for those thinking about blogging. They can see very quickly that blogging is not just about posting your thoughts or opinions. It is an interactive process that requires you to be involved, committed and supportive of other bloggers. "Becoming an Influencer" in Chapter 6 provides great tips to all size companies on how they can make their blogging efforts more successful. Chapter 10 lays out some key "Success Factors" for going viral. And "Joining the Conversation" in Chapter 11 asks the critical questions companies must answer in order to determine if they should enter the blogosphere.
Perhaps the reason I like this book is because I am a consultant and have to help companies tackle these issues every day. But I think anyone who wants to know more about the blogosphere will enjoy this book.
 Don't Believe the Copyright Date!Feb 03, 2010
This book is copyrighted 2009 but there's no information in the book more current than 2006. I'm serious... This book was written in 2006 so why it was released last year is beyond me. In a book about the fast changing world of blogs and other social media, why would you waste your time on a book that thinks MySpace is the latest big thing and that the also-rans include Facebook?
There is no excuse for releasing a book in 2009 that was written in 2006, especially one about social media. DO NOT WASTE YOUR TIME OR MONEY ON THIS BOOK! (Am I repeating myself?)
 Welcome to the 21st Century!Oct 16, 2009
No one explains the power of Social Media like PAul Gillin. The examples are as real as they get, the advise is on the money! I have helped many clients thanks to this great book.
1 of 2 found the following review helpful:
 Interesting but not stimulatingJun 09, 2009
Had to read this for grad school. Some interesting tidbits but all in all I found it boring.
Perfect for people trying to figure out Social Media!Mar 21, 2009
Paul Gillin has created the blueprint of Social Media Marketing! His book left me hungry for more information on this media, thankfully I became a fan of his blog and newsletters to hold me over until his next book!
| | |
|
