| Book by Category | |  | Web Development | Home » » The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs | | | | | | | Description: | | Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. | | | Features: | |
• ISBN13: 9781601380098
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Bruce C. Brown | | Paperback:
| 288 pages | | Publisher:
| Atlantic Publishing Company (FL) | | Publication Date:
| January 15, 2008 | | Language:
| English | | ISBN:
| 1601380097 | | Package Length:
| 8.9 inches | | Package Width:
| 6.0 inches | | Package Height:
| 0.9 inches | | Package Weight:
| 1.0 pounds | | Average Customer Rating:
|  based on 12 reviews |
| | | | Customer Reviews: | |
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0 of 1 found the following review helpful:
 Winner of the 2009 FPA President's Book AwardSep 17, 2009
Announced just yesterday, "The Secret Power of Blogging" was selected as a Gold or Silver winner in the Florida Publishers Association 2009 President's Book Awards Program.
Final winners (Gold or Silver) will be announced at the Annual Conference on 26 September 2009. This is a very prestigious honor for this book and author.
The Secret Power of BloggingAug 26, 2009
Easy to read and follow the guidelines offered. A great purchase for first-time bloggers or those looking to increase traffic and money to their sites.
 Have No Fear, Enter the Blogosphere!Jul 15, 2009
If I were writing a blog on this book, I'd say: 'Dear Readers: If you want to get your message out, or improve your business, this book is a must read. If you are a novice blogger who's intimated by the whole concept, have no fear. Bruce C. Brown has put together a thorough, well laid-out guide about the booming Internet phenomenon of blogging. While many bloggers are just Internet junkies, a rapidly growing number of them are using blogs to improve, brand and promote their business, whether it's a mom and pop store or Microsoft. Brown covers everything from blog conception to changes to marketing in easy to understand language, and the screenshots are especially helpful. Some of Brown's recommendations for related companies read like free commercials and are a bit of a turn-off, but some readers may find them helpful. Overall, this is a meticulous effort, a how-to but also a reference book you will return to as you wind your way through the blogosphere...and hopefully improve your company's bottom line while having some fun during the journey!'
1 of 1 found the following review helpful:
Blooging RevealedJun 22, 2009
I've purchased 6 books on blogging before this one, and none have been as complete a guide. If you're thinking of starting your own blog for your cause, business or organization but have been putting it off due to time constraints or the technology involved, then this is the book for you.
The Secret Power of Blogging covers everything from blog conception to updating to promotion, in a format that is geared in layman's terms and easy to digest.
Well organized with all the tools you'll need to start and maintain your blog successfully, this book will remain an excellent source of reference in your home library long after your blog is up and running.
Hits HomeOct 20, 2008
The Secret Power of Blogging succeeded in its stated goal of creating "a practical fact-filled reference book that had relevant material for the small business, organization, or cause. . . ." It touches on everything from the history of blogging to how to blog to legalities and terminology. Although it sometimes is a little redundant with its descriptions (frex. "small business, organization, or cause") and despite being geared toward beginners, The Secret Power of Blogging has something to offer everyone from the technophobe to the experienced yet self-taught blogger.
Brown makes recommendations of current sites, software, and services that will allow the individual interested in interconnecting his web and organizational interests through the blog while also explaining how to use the standard features of the most popular blogging software to drive traffic and promote the organization's interests. At times, I wish he had expanded on the precise way to use some of these features, but overall, The Secret Power of Blogging serves as a good reference book for someone who is interested in using blogs to connect with others and promote their interests.
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