| Book by Category | |  | Web Marketing | Home » » » Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business | | | | | | | Description: | | Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site. It is a book about making data actionable, about turning information into insight... Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject. | | | Product Details: | | | Author:
| Eric Peterson | | Paperback:
| 266 pages | | Publisher:
| Celilo Group Media | | Publication Date:
| 2004-03 | | ISBN:
| 0974358428 | | Package Length:
| 9.9 inches | | Package Width:
| 6.8 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 0.95 pounds | | Average Customer Rating:
|  based on 19 reviews |
| | | | Customer Reviews: | |
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 Some good nugetsNov 11, 2008
This book has a lot of fluff but when I had completed it I had a few really good take aways.
3 of 3 found the following review helpful:
 OutdatedJul 31, 2008
It's amazing how quickly a book written in 2004 can be outdated (bought this in 2007). It's really just scratching the surface of what you can learn from reading a blog on web analytics. Not worth the money.
1 of 1 found the following review helpful:
 The Web Metrics BibleJun 27, 2007
I have been working in the area of web metrics for over 5 years for a Fortune 500 firm and this work represents the best ordered collection of pertinent information about this subject. I now refer to it as "The Web Metrics Bible".
1 of 4 found the following review helpful:
Must-read for Web AnalystsMay 01, 2007
Eric Peterson did a great job in demystifying web analytics. I'm a web metrics analyst in a Fortune 300 consumer brand and learned a lot from this book.
0 of 1 found the following review helpful:
Web AnalysisApr 01, 2007
I am currently working with a Vendor to install a web analytics solution within a large blue chip organisation. This book has proved very useful both at the pitch stage and now as part of the installation process. It has helped non techie's from marketing really come to terms with how web analysis works and the power of the data.
Must read !
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