| Book by Category | |  | Web Design | Home » » » Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads | | | | | | | Description: | | Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites! | | | Features: | |
• ISBN13: 9780321489821
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Lance Loveday | | Paperback:
| 216 pages | | Publisher:
| New Riders Press | | Publication Date:
| October 27, 2007 | | Language:
| English | | ISBN:
| 0321489829 | | Package Length:
| 9.0 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.5 inches | | Package Weight:
| 0.9 pounds | | Average Customer Rating:
|  based on 35 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
 Very Clear...Very SuprisingMar 09, 2010
I really underestimated this book. After reading it, I have a whole new understanding of web design in general. It is amazing that you can increase your ROI by doing simple, little things. Please, if you have a site, or work for a site that sells or markets any kind of products or services, read this book. You will expand your pockets. The book is very nice as well. Full-colored pages and no bloat makes it just that much better. 5 twinkles.
2 of 3 found the following review helpful:
 Limited usefulnessOct 07, 2009
If you have a local B&M business or a local service business, this is not a very helpful book. It is geared almost exclusively toward online product sales sites. There is still some useful information in here about layout, and about creating landing pages to track advertising ROI. For my particular needs (local service business) I did not find this book worthwhile.
1 of 1 found the following review helpful:
Good basic info on how to build good websites that make moneyJun 12, 2009
The book is written for people new to the whole issue of building to maximise income (they call it maximise 'Return on Investment' but it's just a fancy way of saying, "Make More Money".
Remember this a very basic stuff. If you have already delved into this type of material move on.
4 of 5 found the following review helpful:
Not as Bad as some Reviews, but still priceyFeb 06, 2009
I purchased the book for about $39.99 at Borders. It's a nice looking book and has some good information but it was a bit expensive for what information I did receive from it. I know it was a beautiful color book, but the information still lacked overall.
If you are truly a beginner, then this book would do well for you. It has clear examples of some better techniques to use; it just doesn't truly explore the potential of website optimization.
If you are a business owner and want to optimize your own site, then this book would be a really good start. If you implement less than half of what is in this book, you would easily increase your bottom line.
It also makes a great reference book since everything is laid out in a colorful and simple way.
I used some of these simple techniques when I was developing Resorts Web Design.
In the end, what's to lose; just make your Site Better.
1 of 2 found the following review helpful:
Better than expected...Jan 28, 2009
Book was well written and easy to follow. Unlike other books on the same topic, author used examples of best practices. I was able to implement some of the suggestions and except to see an imporvement in conversion rate as a result.
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