| Book by Category | |  | Web Marketing | Home » » » Web Marketing All-in-One Desk Reference For Dummies | | | | | | | Description: | | Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today. | | | Features: | |
• ISBN13: 9780470413982
• Condition: USED - LIKE NEW
• Notes:
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| | | Product Details: | | | Author:
| John Arnold | | Paperback:
| 936 pages | | Publisher:
| For Dummies | | Publication Date:
| March 23, 2009 | | Language:
| English | | ISBN:
| 0470413980 | | Package Length:
| 9.2 inches | | Package Width:
| 7.3 inches | | Package Height:
| 2.1 inches | | Package Weight:
| 3.0 pounds | | Average Customer Rating:
|  based on 7 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Great Technical Guide to Internet MarketingOct 02, 2009
I've read this 800+ page wonder and have found it to be great. It has lots of step-by-step instructions for the newbie which is helpful.
It came with a $25 coupon for google adwords but it didn't work for me, it was probably only for new members of adwords, so that was a bummer. The best part is that this will never get old. It will be pertinent for a long time in basic internet marketing.
I do suggest supplementing it with How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business. Ewen has his book centered on the strategy of profiting from these online tools and puts everything in everyday lingo instead of techie lingo.
These are two tools I use to increase my online success and know you will find it helpful as well.
4 of 4 found the following review helpful:
 packed full of great ideasApr 27, 2009
I'm already doing online marketing and found this book to be packed full of useful information. Gret for the beginner but also for anyone wanting to find more advanced techniques in online marketing. Great stuff.
1 of 8 found the following review helpful:
 KonteraApr 22, 2009
Stay away from Kontera which is mentioned in the book, they have lost my data and of course my money
5 of 5 found the following review helpful:
Excellent advice, clearly writtenApr 18, 2009
Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn't always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don't be put off by the size, it isn't scary once you open it up!
11 of 11 found the following review helpful:
The Rockstar of Web Marketing BooksApr 17, 2009
Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.
It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
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