| Book by Category | |  | Web Development | Home » » Web Style Guide, 3rd edition: Basic Design Principles for Creating Web Sites (Web Style Guide: Basic Design Principles for Creating Web Sites) | | | | | | | Description: | | Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: —a full chapter devoted to Universal Usability —guidelines and techniques for creating universally usable designs —a full chapter on Information Architecture and how best to promote its robust development —information on Search Engine Optimization and the designs that improve it —techniques for using Cascading Style Sheets for layouts and typographic design —185 illustrations, all in full color
| | | Features: | |
• ISBN13: 9780300137378
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Mr. Patrick J. Lynch | | Paperback:
| 352 pages | | Publisher:
| Yale University Press | | Publication Date:
| January 15, 2009 | | Language:
| English | | ISBN:
| 0300137370 | | Package Length:
| 8.9 inches | | Package Width:
| 6.9 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 1.05 pounds | | Average Customer Rating:
|  based on 7 reviews |
| | | | Customer Reviews: | |
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3 of 3 found the following review helpful:
 What happened between 2nd and 3rd editions?Jan 06, 2010
My impression after relying on 2nd edition to teach web design all these years is similar to the 2-star reviewer who wrote this version is laced with jargon and a difficult read. It seems this book has gone from a fundamental primer on basic web design principles that served as an excellent introduction to web design for novices to some kind of "introduction to large-scale web design" that throws newcomers off into the deep end of "analytics," "metrics," and "wireframes." I am seriously reconsidering if I can use this book in my beginning web design course anymore. I understand design tools have evolved and the Internet has become much more dynamic, and that it is certainly a challenge to know where to draw the line between "basic" and "advanced" web design concepts, but this 3rd edition seems to have over-corrected and gotten away from its core strengths. I may just stick with the 2nd edition as it seems to cover the basics much better without the addition of the new content in this 3rd edition...
2 of 2 found the following review helpful:
Style for Your Web SiteDec 18, 2009
Patrick J. Lynch and Sarah Horton's WEB STYLE GUIDE is filled with detailed instructions for how to create an attractive and functional web site. Overall it is one of the more intelligible works on the subject. But it has one major flaw: through out the material they stress into redundancy that the web designer must always keep the user of the site in focus. Who is the target audience?
This is the question which remain in my mind as I read.
Who is the target audience of the book?
Is it a college freshman who is just beginning his academic career?
Is it a someone at home who has an interest, but little formal training?
Is it a business owner who has a product to sell?
These are legitimate questions because comprehension of this material is essential to web design. Yet when the text is sprinkled with sentences of 50 or more words, which have three and four syllables it is impossible without breaking them down into smaller segments. My devious mind has to wonder why they didn't follow their own pontification and do market research as to who was reading their work since this is the third edition.
Nash Black, author of Indie finalists WRITING AS A SMALL BUSINESS and HAINTS.
1 of 5 found the following review helpful:
 web style guideSep 11, 2009
Good book it tells you what you need to know but it was awful boring , I could't
finish it I kept getting lost in the tech- jargon, it treats you like you're going to be part of major web sites which is cool if that's your plan , but I just wanted to start making dynamic web pages A.S.A.P. I've since purchased " Easy web page creation" and it's been great
Web Style Guide -- 3rd EditionAug 24, 2009
So far, I am pleased with the third edition of the Web Style Guide by Patrick J. Lynch and Sarah Horton. It is well organized and written in such a way that both the novice and the expert website designer can read it and gain helpful information. The language level is not too "techie" for the novice and is not condescending for the expert. I like that it is not married to a particular HTML editor application, but contains solid advice for designers who use any application or do all their own coding. In short, I think the Web Style Guide is well worth the price.
 Wonderful Reference BookApr 15, 2009
This book covers virtually everything you should know about planning, designing and building a web site. It's one that any web designer should have nearby. It covers a variety of topics, like usability, design, page layout and structure and content. And when initially planning your site, you should always create a mock-up of it first. If you're part of a large design team planning a site, rather than going with what you personally think is the "best site possible," you should instead go with the team's consensus idea about a site. Even if some competitor's site may be better in one or two areas, the best sites generally are ones that encompass the best overall designs.
Another concept I agree with is keeping site content clear and to the point. Do you really need to add flashy graphics if it prevents a user from quickly accessing the information they need? The same holds true with navigation. You want to insure a user can easily and quickly find the information they seek on your site. A lot of the concepts the book discusses seem like common sense advice, but in the haste of building a web site, common sense gets easily thrown aside.
The book also contains numerous screenshots of existing sites and diagrams that help to illustrate the points the authors are trying to make. I found this book to be highly informative and one I wish I'd known about a decade ago when I was first creating my own sites.
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