| Book by Category | |  | Web Design | Home » » » Why They Don't Buy: The Science of Selling Online | | | | | | | Description: | | Online customer guru, Max McKeown delivers a complete practical program for designing and building the ultimate online customer experience. Your complete toolkit for implementing an end-to-end online customer strategy. Softcover. | | | Product Details: | | | Author:
| Max Mckeown | | Hardcover:
| 256 pages | | Publisher:
| Financial Times/Prentice Hall | | Publication Date:
| December 04, 2001 | | Language:
| English | | ISBN:
| 0273656740 | | Package Length:
| 9.2 inches | | Package Width:
| 6.0 inches | | Package Height:
| 1.1 inches | | Package Weight:
| 1.75 pounds | | Average Customer Rating:
|  based on 1 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
Write an online review and share your thoughts with other customers.
6 of 7 found the following review helpful:
Beyond CRM! Beyond Web Design!Feb 06, 2002
Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business. I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!
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